GM Uses Single Vehicle in Concept:Cure Campaign

General Motors focuses its Concept:Cure breast cancer research initiative on a single vehicle this year and has enlisted two agencies to integrate the program into the brand’s marketing efforts, said Candace Robbins, GM’s director of co-op marketing and entertainment alliances.
GM has selected the Chevrolet Cavalier as its lead brand for the program. Harris Marketing, Ann Arbor, which is the national agency for Concept:Cure, is partnering with Campbell-Ewald Advertising in Warren, Mich., the national agency for the Chevrolet division.