Fujitsu Set for Bozell Kamstra

Tokyo-based Electronics Giant Plans $500 Mil. Branding Push
CHICAGO–Bozell Kamstra, along with partners under True North Communications, is poised to pick up a global branding assignment from Fujitsu worth up to $500 million over three years, sources said.
Bozell Kamstra has represented the Tokyo-based electronics company for several years, but the initiative represents a vast increase in spending by the largely business-to-business client. Last year, Fujitsu spent just $14 million in the U.S., according to Competitive Media Reporting.
Bozell Kamstra mounted a cross-network effort to secure the assignment that involved agency offices in Minneapolis, Cleveland, Pittsburgh, Dallas and Austin, Texas, Boston and New York, sources said.