Featured Facebook Campaigns: JetBlue, Coffee-Mate, Zynga, Kia, CBS and Ubisoft
There’s a truly diverse spread of Facebook campaigns on our roundup this week. JetBlue uses Facebook’s Places in combination with its frequent flyer program, Coffee-Mate gives away product and coupons, Zynga partners with Kia and SocialVibe in a new branded game and CBS and Ubisoft work together to pair-up the CSI TV show and game during sweeps.
Zynga, SocialVibe and Kia’s Big Game Tournament
Goal: Engagement, Product Purchase, Network Exposure, Game Interaction
Core Mechanic: Kia is partnering with SocialVibe to sponsor Zynga’s new Big Game Tournament by placing content about its new Kia Optima car model in several of Zynga’s games.
Game: Zynga’s Big Game Tournament has partnered with Kia Motors America and SocialVibe from Jan.
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