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Pennsylvania-based WorldGate, a provider of interactive television services for analog and digital cable TV set-top converters, is expected to unveil its “Interactive Advertising Study 2000” this September. The study will involve 15,000 households in two as yet-unannounced markets.
A roster of national and local advertisers will test advertising using WorldGate’s Channel HyperLinking technology. Channel HyperLinking allows users to toggle between TV broadcasts and related Internet content, thereby granting advertisers simultaneous access to viewers of TV programming and Internet content.
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