– Heater to Return to Hill, Holliday; Wecal Promoted
BOSTON–Bill Heater on July 1 will return to Hill, Holliday, Connors, Cosmopulos as an executive vice president, a move not entirely unexpected. Heater, a nationally known creative director and copywriter, will work mainly on the $120 million Fidelity Investments account, on which he had already been consulting for several months [Adweek, June 12]. Heater’s 12-person brand-consulting operation, Heater Advertising, Boston, will remain in business without Heater’s involvement, said consultancy official Jennie Smith Wilson.
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