Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Kowloon Wholesale Seafood Co.’s launch campaign for eCoverage.com highlights the people and services behind the online insurance provider’s technology.
The TV campaign broke June 8 in Chicago, and a national TV and print launch is set for July 17. Two spots shot from behind the desk of the dot-com’s “CEO” show workers barging in to declare their importance to the operation.
“We’re trying to show that there is a ‘there’ there,” said Dick Sittig, president of Kowloon, about the dot-com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in