Mars Getting 'N Sync With Teens

Promo Links Pop Band to SmithKline Beecham’s Acne Ointment
DETROIT–Mars Advertising has designed a multifaceted campaign that links pop band ‘N Sync with SmithKline Beecham’s Oxy Balance acne prevention ointment.
The Southfield, Mich., agency has created print and radio ads, point-of-purchase displays, venue signage, an on-pack offer, a specially designed Web site and a national sweepstakes supporting the partnership between ‘N Sync and the pimple treatment.
The theme for all efforts is, “Face the music.”
Linking the band with the cream makes sense since music is integral in the lives of teenagers, whom the product targets, said Ken Barnett, Mars’ chief operating officer.