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CHICAGO – Ford Motor Co. last week gave the J. Walter Thompson/Chicago office a much-needed boost by handing the agency its new $20-million credit card business.
The win, which had been expected (ADWEEK, Jan. 25), helps soften the blow the agency took when Kellogg moved its $35-million business from JWT’s Chicago office to New York. Thompson had avoided letting go a big group of employees in anticipation of getting the card, which the agency has been working on since November.
‘It’s a great win for the agency,’ said agency general manager J.
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