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Young & Rubicam will not defend the U.S. Army’s $114 million advertising contract, but plans to compete for the U.S. Air Force’s $55 million account, sources said.
The Army’s search consultant, Jones-Lundin Associates in Chicago, has been inviting qualified shops with at least $350 million in billings to apply. Sources said the list includes Arnold Communications, Boston; Campbell-Ewald, Warren, Mich.; DDB, Chicago; Leo Burnett, Chicago; McCann-Erickson, New York; The Martin Agency, Richmond, Va.; and Saatchi & Saatchi, New York.
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