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Advertising can be an abusive business. Minneapolis agency Clarity Coverdale Fury demonstrates just how abusive in its invitation to celebrate its 20th anniversary.
The poster-sized invite shows a man’s back scarred 19 times in the form of tally marks. A fresh and bloody wound marks the 20th.
“In the early 1900s, world renowned torture expert John Dinkle formulated his Scale of Pain,” reads the accompanying text. “According to it, ‘Creating Great Advertising’ ranks between ‘Giving birth to Alien Sextuplets’ and ‘Fire Walking with a Broken Hip.’
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