The WonderGroup has turned project work for umbrella marketer totes into an agency of record assignment for all totes/Isotoner brands.
While WonderGroup normally focues on advertising to children, the assignment covers all demographic segments, said Greg Livingston, director of new business at the Cincinnati agency.
WonderGroup had been doing work for the Cincinnati client’s SplashFlash umbrella and flashlight combination for kids.
Other totes and Isotoner brands were previously handled by Sive/Young & Rubicam in Cincinnati. Totes/Isotoner spent about $3 million for advertising in 1998, according to Competitive Media Reporting.
–Jenn Goddu
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