It is hard to associate laughs with the long-running public TV program Washington Week in Review. But a TV ad from August Lang & Husak uses a mollusk to combat its dry reputation.
The multimedia
campaign, helping to relaunch the political talk show with new host Gwen Ifill,
contains the tagline, “The most interesting conversation of the week.”
The program is syndicated on more than 300 PBS stations weekly. The ad features a viewer so enraptured by WWR that he does not notice a burglar in his house.
The crook accidentally knocks his loot into a nearby aquarium.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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