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After an 18-month hiatus, Sunkist Growers returns to broadcast advertising with a 30-second TV spot via FCB Worldwide.
The ad, which broke late last month and will air through April during daytime and some prime-time programming, is Sunkist’s first since incumbent FCB, Los Angeles, retained the account last summer following a six-month review [Adweek, Aug. 30].
Targeting female heads of households, the commercial is set in a classroom where a young student is trying to peel and eat an orange on the sly.
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