Ziff Davis Media veteran Jim Spanfeller has been named CEO of Forbes.com and to a new position as executive vp of electronic publishing at Forbes.
He will oversee all strategic and operational aspects of Forbes.com and will work to link all Forbes businesses to the Internet. He will report to Forbes COO Timothy C. Forbes.
Spanfeller says his goals include increasing growing Forbes.com’s traffic, revenue and mandate – and making it profitable. “They’ve made great strides in figuring out what the brand does online and how that’s different from what it does in the print world,” he said.
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