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Hitchcock Campaign Touts Revamp of Company’s Service Centers
DETROIT–Goodyear has reorganized and renamed its service centers and is launching a marketing effort in support of the changes with ads from Hitchcock, Fleming & Associates.
Formerly known as Goodyear’s Certified Auto Service, the nationwide tire and automotive care centers have been rechristened Gemini Automotive Care. They will offer new standards of customer education and service, ongoing associate training, new merchandising systems and a third-
party auditing system to ensure they maintain prescribed levels of customer service.
An ad campaign in support of Gemini breaks this week.
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