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Shop to Break First Ads for CBS-Backed Consumer Organization
BOSTON–Partners & Simons has been named the first advertising agency for the Women’s Consumer Network.
WCN is a for-profit, national membership organization which is 40 percent owned by CBS Corp. Partners & Simons, Boston, won the $15 million account after a three-month national review that included a number of undisclosed agencies.
Pro Media of Natick, Mass., is handling media planning and buying.
Separately, WCN hired women-owned Promarc of Washington, D.C.,
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