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W.B. Doner & Co. today launches its first advertising for Florists’ Transworld Delivery, a little more than three months after landing the account.
The first 30-second spot, “Office,” focuses on FTD’s Everyday product line. It introduces a new tagline, “Some of life’s best moments come FTD,” delivered by longtime spokesman Merlin Olsen. Doner presented the line during its pitch to land the account in late June, said Greg Gerfen, management supervisor heading the FTD account at Southfield, Mich.-based
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