By Matt Surman
NEW YORK–Dweck & Campbell is positioning X-treem Caffeine as a drink that packs a punch in its first campaign for the Lewis & Clark/X-treem Productions Corp. brand.
Outdoor ads, breaking this month in the New York metropolitan area, feature glowing bottles of the high-octane drink on dizzying backgrounds. Headlines read: ‘An insomniac’s worst nightmare’ and ‘There’s plenty of time to rest when you’re dead.’
The ad campaign, which may eventually include a TV spot, has the tagline, ‘Caffeine you can guzzle.’
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