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Deutsch Also Decides to Leave Hotel Review
DALLAS–GSD&M and Deutsch have withdrawn from Promus Hotel Corp.’s agency review, leaving five shops in contention for the possible $40 million advertising account.
GSD&M, the Austin, Texas, incumbent on Promus’ $16 million Doubletree account, decided to pull out shortly before its final presentation last week, according to president Roy Spence. He declined to comment on the reasons.
Sources said GSD&M opted not to defend due to concerns that the account might shift from branding ads to price-driven promotional work.
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