Global Growth Requires Fresh Branding Strategy
CHICAGO-Insurance and financial services company Principal Financial Group is contacting Midwest agencies about its $25-30 million account.
Questionnaires were sent out last week, and are due back by the end of the month. Triad Consulting Group, Troy, Mich., is handling the search. A decision is expected this summer.
Triad representative Joe Kelly said the Des Moines, Iowa-based company is looking for a Midwest shop with global branding capabilities.
“The company has gotten to be global, and now they’re looking for a branding strategy,” Kelly said.
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