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Broadcast Project to Cover 7 Department Store Chains
CHICAGO–The May Department Stores Co. in St. Louis is seeking an agency for a creative broadcast assignment covering seven of its chains, including Filene’s, Foley’s and Kaufman’s.
The review is being handled by consultancy Select Resources International in Los Angeles, which has sent questionnaires to a number of agencies, primarily in the Midwest and East. Location is not a key factor, although the business will be based in St.
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