NEC Narrows Search

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CHICAGO-NEC Technologies is down to two agencies for its estimated $11 million ad account, with a decision expected by the end of the month.
Surviving the cut from a preliminary group of six shops are Mobium Creative Group in Chicago and The Richards Group in Dallas. The selected agency will also handle NEC’s media buying, company representative Bruce Anderson said.
Incumbent agency Hill, Holliday, Connors, Cosmopulos in Boston parted with NEC earlier this year in what the company called a mutual decision.




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