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15-Second TigerPaw TV Spot Leads Off $15 Mil. Marketing Effort
ATLANTA–Backing its entry into the growing “flat prevention” and “continued mobility” aftermarket tire segments, Uniroyal this week breaks a $15 million integrated marketing campaign for its TigerPaw Nailguard model.
The campaign, by Trone Advertising in Greensboro, N.C., be-gins with a 15-second TV spot showing a car, outfitted with the new TigerPaws, driving over more than 100 nails.
“If we pique [viewer’s] curiosity, we feel the dealers can finish the message,” said Trone associate creative director Robin Yontz of the decision to produce only one 15-second ad.
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