Toolmaker Restructures Overseas Operations
BOSTON–The Stanley Works is looking for an agency to support its European operations.
The New Britain, Conn., toolmaker will issue a request for proposals this month to handle advertising overseas, said Ken Lewis, Stanley’s corporate vice president of marketing and brand development. Lewis declined to disclose a time line, saying only that an agency decision should be reached by spring.
Asked whether Mullen, Stanley’s agency of record in Wenham, Mass., would be considered for the assignment, Lewis said: “Mullen is the keeper of the brand.
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