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Attempting to restore sagging sales of its revamped Beetle, the German automaker Volkswagen is launching a new ad campaign that departs a bit from the whimsical tone of earlier efforts by actually describing the car’s attributes.
The campaign, via Arnold, Boston, marries humor with information to describe the Beetle’s roominess, and safety. Still, the new “Round for a Reason” spots continue the sardonic tradition with voiceovers like: “Roomy. In a fun house, optical illusion sort of way” and “The crash test dummies were not only O.K.,
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