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DDB Worldwide has taken a minority stake in Fathom, a brand consultancy launched by two former staffers.
Peter Groome and Tres McCullough, account supervisor and account executive, respectively, on DDB New York’s $100 million ExxonMobil account, opened Fathom two weeks ago with the oil company as its first client.
“Both of us are excited by problem-solving through nontraditional advertising,” Groome said. “We saw this as a need in the marketplace.” Groome, 32, and McCullough, 30, worked at DDB for about two years.
“We
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