Every year Bronner Slosberg Humphrey arranges for its clients to receive four live lobsters as a seasonal token of appreciation. This year the offer is couched in terms of a bizarre animal rights battle between the Boston shop’s chief creative officer, Michael Slosberg, and chairman Michael Bronner.
Recipients are asked to either “Get them free” or “Set them free” (the lobsters, not the agency principals).
Posing as the leader of The Acclaimed International Lobster Society (TAILS), Slosberg insists that “lobsters like being captured –
It is the highest of honors.”
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