An excerpt from an Adweek book by Simon Anholt
How do you create effective global advertising?
Ask Simon Anholt.
As the founder of the London-based World Writers, the world’s first and only centralized global creative facility, Anholt is one of the leading consultants to companies and agencies that wish to build global brands.
A consultant on many of the best international campaigns, including Nike, Coca-Cola, Levi’s, IBM and British Airways, Anholt has codified his approach to international marketing and advertising in a new book: Another One Bites the Grass.
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