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Maybe it wasn’t so strange, though. The new spot by O&M for the XJ-6 sedan, titled Shangri-La, uses a bed of sensuous music with silent copy that reads, ‘It’s a ride on a comet’s tail. It’s one part love. Two parts lust. At $549 a month, it’s a dream come true.’
The ad for the XJ-6 sedan is reflective of Jaguar president Mike Dale’s interest in putting the emotion back into Jaguar’s communication. Said Jaguar spokesperson John Crawford, ‘It’s a bit different for Jaguar, but we’re convinced that it sends the right message.’
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