O'Neal & Prelle Unveils TV Ads For Conn. Bank

In its first significant campaign, New England Bank employs a goofy, earnest spokesman to communicate the bank’s array of financial services and its hometown appeal.
Created by O’Neal & Prelle, Hartford, Conn., a trio of 30-second TV spots feature New England Bank Man appearing suddenly to extol the benefits of the bank. Each ad ends with the tagline: “The way you want to bank.”
One commercial shows office workers toiling on old-fashioned equipment. Bank Man rushes through the door to describe New England Bank’s array of loans, including one to “upgrade office equipment.”