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Cole & Weber’s $30 Mil. Account Is in Jeopardy
LOS ANGELES–The 30-year marriage between Boeing Co. and Cole & Weber is entering a rocky patch.
Client executives confirmed last week that they are mulling a review for Boeing’s estimated $30 million global ad account, which would include all of C&W’s assignments.
“I would not deny that it’s being considered,” said Clark McCann, director of advertising at the Seattle company. “But I would not want to put a timetable on it.”
Boeing has not contacted shops or hired a consultant, said McCann.
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