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Consumer, Retail Programs Leverage Sponsorship of Celine Dion
CHICAGO–Ericsson Mobile Phones is hitching its brand to Celine Dion’s stardom with a multitier marketing campaign tied to the Canadian singer’s concert tour.
“Celine Dion On Tour Presented by Ericsson” begins Aug. 21 in Boston. There, as in all U.S. (but not Canadian) cities visited by the 22-stop tour, Ericsson will air a heavy schedule of pre-concert TV and radio advertising.
A 30-second TV spot from Creswell, Munsell, Fultz & Zirbel in Cedar Rapids, Iowa, plays off a spot the agency broke for Ericsson last October.
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