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Norton Motors International is gearing up to take a run at Harley-Davidson, and has invited Colle & McVoy in Minneapolis to come along as its agency of record.
The Norton brand name is 97 years old, but Norton Motors International was created earlier this year when Norton Motorcycles Ltd. of Shenston, England, merged with March Motors International in Minneapolis. The company, based in Plymouth, Minn., holds the trademark rights to the once-prominent Norton motorcycle name and is committed to revitalizing the brand, said Charley Howe, the agency’s manager of business development.
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