Australian Beer Ads Slammed for 'Sexism': Political Correctness May Force Withdrawal of Eagle Bitter Campaign By Penny Warnefor

SYDNEY – A television campaign launching SA Brewing’s new brand, Eagle Bitter, has ca…The Advertising Standards Council, an industry watchdog group, has begun an inquiry into the Eagle Bitter commercials following complaints that the ads are sexist and demeaning to women.Should the ASC uphold the complaints, SA Brewing will be forced to withdraw the ads from broadcast and reconsider the marketing strategy behind the advertising of the brand.The two TV ads are centered on the slogan ‘The Beer Man’s Beer’ and depict the difference between a person who is a beer man and one that is not.Among