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Townsend & O’Leary’s Orange Zone youth marketing division has picked up the estimated $3-5 million ad account of Clothestime.
The Irvine, Calif., agency won the business in a shootout with incumbent Pasadena Advertising, which the discount fashion retailer hired in 1998 to handle mostly direct mail, outdoor and print advertising.
“The Orange Zone just blew us away,” said Franci Ramynke, client marketing manager. “Their concepts were fresh and on-target, [and] they were able to give street sense to our strategic business goals.”
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