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Hitplay.com, a Los Angeles-based on-demand broadband entertainment destination that boasts actors such as Jim Belushi and Dan Ayckroyd on its board of directors, goes live today following a month-long beta-test period.
In addition to channels showcasing extreme sports, fashion, entertainment and music, Hitplay offers movie trailers, music videos, game previews, interactive video e-mail, individual music playlists and a search engine.
“To be a successful streaming-video entertainment site, you need a combination of great technology, great content and great distribution,” said Todd Harris, founder and CEO
of Hitplay.
The company has strategic partnerships with Intervu, a San Diego-based provider of broadband video, and Arbor Snowboards, Los Angeles, in an effort to generate traffic to the site from the coveted 18-to-34-year-old demographic.
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