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WhirlGirl, a Web-born comic strip, is going prime time with the help of its New York-based creator, Visionary Media. The company has struck a deal with Lycos to bring weekly episodes featuring the leggy sci-fi heroine to the search service’s entertainment channel.
For Lycos, the deal, which is expected to be announced this week, is part of a new strategy to add more original programming to its service to induce repeat visits and viewer loyalty. Lycos also feels audience-specific content such as WhirlGirl will enable it to sell ads targeted to select demographics, regions and interest levels, said Dave Peterson, vice president of advertising at Waltham, Mass.-based
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