Bozell Worldwide has created WebSpots, which it claims offer advertisers a new way to use the World Wide Web.
While consumers might view WebSpots simply as interactive games, they actually allow advertisers to use the latest computer technology to deliver brand advertising messages, said Sam Ajluni, senior partner of the Southfield, Mich., agency’s Parallel Creative group, which focuses on interactive technology.
Described as a combination of TV commercials, games and print ads, WebSpots can be reached by clicking on advertising banners within content sites, such as online magazines.
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