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Four undisclosed agencies are in the finals for the $1.5 million advertising account of Cellular South, a Jackson, Miss.-based wireless communications company.
According to the client, the finalists are located in Atlanta, Dallas and Memphis, Tenn.
The account had been with Atlanta’s Fricks/Firestone, which won the business last summer [Adweek, Aug. 25, 1997]. Agency president John Fricks said the breakup involved creative differences with the client. He added that his shop will continue working on the account through the middle of August, when its contract expires.
Since acquiring the account, the agency developed a television image spot and several print campaigns.
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