Funding Bolsters HookMedia

Net Buying Firm Earmarks Money for Expansion, Technology
BOSTON–HookMedia last week received $15 million in venture capital to fund expansion into new markets, recruit and train employees and improve technology.
“We literally were oversubscribed,” said HookMedia founder and president Don Epperson of venture capital interest in the firm’s second round of funding. The Boston Internet media company specializes in buying and planning.
Bain Capital’s Brookside Capital Partners Fund, Audax Ventures and Still River Fund, all of Boston, and Advanta Partners of Philadelphia combined put $15 million into the company.