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Crispin Porter & Bogusky goes to the mat in its first television ads for Internet marketeer Imandi.com.
The Miami agency’s bare-knuckle, mop-swinging “Wrestling” spot pits two maids battling furiously for a family’s housekeeping chores.
“We wanted branding,” said Dan Japhet, Imandi.
com’s director of advertising. “So we needed an agency that could take a selling idea and make some noise.”
The agency’s challenge was to describe a shopping process unfamiliar to most consumers.
“Wrestling is the closest analogy,” said creative director Alex Bogusky.
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