Mic-check – A Look Inside PolicyMic’s Social Strategy
Two years ago a couple of old high school friends, Jake Horowitz and Chris Altcheck, bemoaned the lack of credible millennial voices in mainstream media. So they made themselves the online equivalent of a stage, an amplifier and, crucially, a microphone.
Two years ago a couple of old high school friends, Jake Horowitz and Chris Altcheck, bemoaned the lack of credible millennial voices in mainstream media. So they made themselves the online equivalent of a stage, an amplifier and, crucially, a microphone.
“We felt there was no place online for smart young people to have conversations about real issues in an engaging way,” says Horowitz. The two friends created PolicyMic – a current affairs site aimed at millennials that currently attracts between six and seven million unique views per month.
Their goal was simple (and ambitious): to bridge the gap between the high quality content of The New York Times and the visually engaging, virally shared content of BuzzFeed and Gawker.
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