Hachette Inks Deal With Mobile Provider
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Hachette Filipacchi Media U.S. (HFM U.S.) this week announced a multi-year site mobilization and mobile ad network agreement with Quattro Wireless. Quattro has developed the redesigned mobile destinations of six HFM U.S. brands including Car and Driver, ELLE, ELLEgirl, ELLEgirl Latina, Premiere and Woman’s Day.
“We are excited to be working with a mobile partner like Quattro Wireless,” said Yaron Oren, director of mobile strategy and operations, HFM U.S. “We have established HFM U.S.’ properties as leaders in the mobile space over the past two years and we’re aggressively pushing to keep building our mobile business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in