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New York-based About.com, a network of vertical sites managed by professional guides, today introduced Sprinks–sponsored contextual links, which are advertiser initiated, sold online and dynamically priced.
Intended to attract a qualified audience, the links will appear within a box on the pages of About.com’s 700 separate sites that carry content on subjects as specific as fly fishing and alternative medicine. The new advertising vehicle provides targeting opportunities for advertisers, as well as a way for visitors to connect with merchants that serve their interests.
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