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Travelot.com has tapped Fitzgerald & Co. to handle its August launch campaign.
The Atlanta agency, which landed the $10 million account without a review, will handle creative, strategic marketing, media buys and public relations duties.
The challenge is to break another online travel company out of the Internet’s competitive clutter. “All the other players are promising deals . . . deals . . . deals,” said Lisa Galanti, agency executive vice president and managing director. “Travelot.com
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