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City National Bank has selected Grey Advertising to expand its name and image into new markets.
Grey’s Los Angeles office was tapped for the estimated $3 million account following a review that included four undisclosed Southern California agencies. Grey was chosen because it had the most experience in nonretail banking, said officials with the Beverly Hills, Calif., client.
Ground Zero, Marina del Rey, Calif., previously handled the account. The shop parted ways with City National last year.
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