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Ron Lawner To Oversee ’99 Global Image Campaign
BOSTON–Hush Puppies has asked Arnold Communications to do for its 29-year-old brand what the Boston agency has done for Volkswagen’s New Beetle: Make it hip.
The shoemaker, which over the last three years has experienced a resurgence in popularity, has hired Arnold to create a global image campaign for 1999.
Billings on the assignment were estimated by a source at $2-3 million domestically, with an additional $2 million being spent overseas.
A division of The Wolverine Co.
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