Northwest Airlines Prepares To Bring Aboard the Lane Agency

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.



MINNEAPOLIS – Northwest Airlines is expected to announce another addition to its advertising partnership this week, the Lane Agency of New York, a recently-formed consulting company headed by former J. Walter Thompson creative executive Bill Lane.
Sources said a press release prepared early last Wednesday announced that Fallon McElligott/Minneapolis and the Lane Agency would jointly handle Northwest’s trans-Pacific assignment.
The announcement was then altered, sources said, because of a dispute over how to present Lane’s role on the account.
Sources close to Fallon said that the agency was unhappy with Lane receiving joint billing and the impression the announcement created.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in