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Ex-Kraft Staffers’ Consultancy Lands eBay
NEW YORK–Three former Grey Advertising executives instrumental on the Kraft Foods account have resurfaced at a startup strategic and creative consultancy called the Acme Idea Co. Among its first tasks: the launch of a branding campaign for eBay, an e-commerce outfit.
Carol Herman, Scott Kulok and Eva Page left Grey as Kraft consolidated its account in March, leaving the agency with no creative assignments from the food giant. Sources said the trio were well liked by the client.
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