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Fallon Connects on Qualcomm Account CHICAGO--Fallon McElligott was selected by wireless phone marketer Qualcomm for its $20 million account and was in contract negotations late last week, sources said. Wieden & Kennedy, Portland, Ore., was the other finalist; incumbent DGWB in Irvine, Calif., did not take part in the review. Officials at Fallon declined to comment; Qualcomm executives could not be reached. CME Readies New Chex Launch CHICAGO--Campbell Mithun Esty in Minneapolis breaks a campaign for a new General Mills cereal, Honey Nut Chex, in mid-August. The company said the TV campaign, which will begin airing in 19 markets and expand nationally in September, will be the company's largest marketing effort since the $25 million launch of Frosted Cheerios in 1995. CME is the advertising agency for General Mills' other Chex cereals. Burnett Tops Effies with 4 Golds CHICAGO--Leo Burnett was the big winner at the 30th annual Effie Awards, taking four golds for its work for Maytag, Coca-Cola Co.'s Surge, Walt Disney World and Procter & Gamble's Luvs. J. Walter Thompson here won a gold for Kraft Miracle Whip advertising. The "Hungry? Why wait?" campaign for M&M/Mars' Snickers from BBDO, New York, won the Grand Effie in the New York American Marketing Association's competition. Grey Opens Management Consultancy CHICAGO--Grey Advertising established GCI Consulting, a new division headquartered here that will focus on management and labor relations. Keith Burton, previously an executive vice president at WPP Group's Hill & Knowlton unit, was named executive vice president and managing director of GCI Consulting, which will operate as a unit of Grey's GCI Group public relations company. Chicago Creative Partnership Adds Accounts CHICAGO--Chicago Creative Partnership added two accounts last week, picking up Central DuPage Health System in Wheaton, Ill., after a review with undisclosed competitors, and World Gym in Chicago without a review. Billings for the accounts were not disclosed. SuperValu Changes Consultants CHICAGO--Supermarket operator SuperValu's review of a $3-5 million branding project is now being coordinated by consultant Claude Stevens, former president of the Haworth Marketing Group in Minnetonka, Minn., which handles media buying for SuperValu. Cricklewood Marketing Consultants in Minnetonka resigned the search, citing relationships with potential finalists as conflicts. For the Record A story about Ziebart International [Adweek, May 11] should have identified Mars Advertising, Southfield, Mich., as its agency for all creative development.

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